Meru Cabs ties-up with Indian Oil Corporation Ltd.
to promote carpooling concept!
Mumbai, 3rd December 2015: Meru Cabs, India’s most preferred cab service today announced an exclusive partnership with Indian Oil Corporation Ltd, India's largest commercial enterprise, to create awareness and promote carpooling concept. By this tie-up, IOCL along with Meru will drive to change its consumer’s behavior by asking them to start sharing their ‘Personal Car’ ride for people traveling in the same direction or area by using ‘Carpool By Meru’ integrated on ‘Meru Cabs’ mobile app.
According to recent survey undertaken by Regus, a leading global workplace solutions provider, 26% of commuters in India spend over 90 minutes per day travelling to work and meetings. In addition, about 16% of all commuters drive to work on their own and on average 67% of respondents drive to work using their car, thus indicating the huge potential for carpooling among the commuters.
The key benefits that Carpool by Meru will provide: Aimed at offering its customers a trusted and convenient travel option, Meru’s Carpool service will enable personal vehicle owners and city commuter to reduce their daily travel costs, get an opportunity to meet new people and simplify their commute in safe & secured environment. This adds up to reduce the traffic & pollution on the city roads. Carpool by Meru also comes with a wallet partnership with the leading mobile payment service provider - Paytm to offer its customers cashless travel.
To motivate its customers to begin sharing personal rides, the companies have declared a mega bumper prize of a brand new Toyota sedan car to the customer offering the maximum number of rides on Carpool by Meru. This offer is for customers based in Mumbai, Navi Mumbai & Thane during the time period of 1st December to 31st January 2016.
Also, as a part of a special promotional campaign, Meru is offering a discount of 50% (up to Rs.150) on app bookings only for Indian Oil Corporation Ltd (IOCL) customers making a transaction of Rs.1000 or more at 30 of the IOCL retail outlets in Mumbai during the offer period.
Focused on offering convenient travel options, Meru was the first cab operator to launch the carpool service in India in September this year which can be availed in any Indian city by downloading the easy-to-navigate Meru Cabs App.
Announcing the offer, Mr. Siddhartha Pahwa, CEO Meru Cabs said, “Carpooling is an excellent way for people to save on traveling costs, as well as reduce carbon emissions. Through this campaign we hope to encourage more and more people to adopt this convenient as well as environment friendly travel methods through our trusted services and thus promote the concept of shared economy.”
The partnership of IOCL with Carpool by Meru was launched by Shri D.K. Sharma, ED (RS) IOCL Head Office at Top Gear, IOCL retail outlet at Mumbai. On this launch, he said, "Our partnership with Meru Cabs reinforces IOCL's commitment to reducing our impact on the environment by providing customers with a simple and convenient way to share rides. Through this campaign, IOCL and Meru aim to create awareness around carpooling as a concept, motivate personal car owners to start sharing their personal rides and reduce the load on infrastructure. We are confident that other organizations will soon follow suit and collectively make a difference to the environment."
Backed by Meru’s robust technology and professional service orientation, the Carpool by Meru service is currently available for all android phone users across India. The easy-to-navigate interface allows people to share or find a ride by signing in through their Facebook profile and complete the transaction via the Paytm wallet in a very seamless fashion.
How to avail the offer benefits?
IOCL customers with a purchase equal or above Rs.1000 at IOCL retail outlet are eligible to win a brand new Toyota Etios car & 50% Off Meru Cabs e-coupon. For this, they have to send SMS ‘CARPOOL<space>Age of their car’ (e.g. CARPOOL 3) to a local mobile number +918082566776. On receipt of the SMS, customer will get the 50% Off Meru Cabs e-coupon. By offering and successfully completing at least 5 rides with Carpool feature through the Meru Cabs App till a time period of 31st Jan 2016 one lucky person with maximum carpool rides will win a brand new Toyota car. For more information, visit https://carpool.merucabs.com/offer
Meru Cabs, a world class cab service was launched in Mumbai (April 2007) in association with India Value Fund, a premier India centric private equity fund. Meru Cabs has pioneered the concept of GPS/GPRS enabled cab service in India. Since its launch, Meru Cabs has continued to receive an exceptional response from the customers and is consistently distinguishing itself as a provider of superior quality transport. In December 2013, Meru Cabs launched its MeruGenie service in Hyderabad, followed by Bengaluru, Pune, Delhi, Chennai & Mumbai. Now, Meru Cabs offers its world-class cab service across 23 cities in India under consumer proposition of Reliability, Safety & Transparency. Recognized by ‘The Limca Book of Records’ as the largest fleet taxi operator in the country, Meru has completed more than 35 million trips across India. Meru has been voted as India’s Most Favourite Cab Service by TripAdvisor Travellers’ Choice for 2 consecutive years 2013 & 2014; and also won various other esteemed awards like, Times Travel Award 2011, IT User Award 2008, 2009 & 2010.
About Indian Oil Corporation Ltd
Indian Oil Corporation (IndianOil) is India's largest commercial enterprise, with a sales turnover of Rs. 4,50,756 crore (US$ 73.7 billion) and profits of Rs. 5,273 crore for the year 2014-15. IndianOil is ranked 119th among the world's largest corporates (and first among Indian enterprises) in the prestigious Fortune ‘Global 500’ listing for the year 2015.
As India's flagship national oil company, with a 33,000-strong work-force currently, IndianOil has been meeting India’s energy demands for over half a century. With a corporate vision to be 'The Energy of India' and to become 'A globally admired company,' IndianOil's business interests straddle the entire hydrocarbon value-chain – from refining, pipeline transportation and marketing of petroleum products to exploration & production of crude oil & gas, marketing of natural gas and petrochemicals, besides forays into alternative energy and globalisation of downstream operations.
Having set up subsidiaries in Sri Lanka, Mauritius and the UAE, the Corporation is simultaneously scouting for new business opportunities in the energy markets of Asia and Africa. It has also formed about 20 joint ventures with reputed business partners from India and abroad to pursue diverse business interests.