Fill Maadi..Win Aagi !!

The campaign in bangalore was named as FILL MAADI..WIN AAGI !!. 
  • Campaign Duration : October 4th to Dec 31st, 2013.
  • Launched on October 4th 2013, at Kaveri Service Station, Koramangla.
  • Ideally timed to cover three major festivals of Diwali, Christmas and New Year.
  • Across 275 Petrol Pumps across three districts of Bangalore, Kolar and Chikballapur
  • The scheme was for those who filled Rs.500/- & above petrol/auto gas/Lubes.  The campaign was a huge success as more than 1,35,000 customers participated by sending sms of the Bunk ID and Bill No. to a designated Mobile number.
  • Prizes worth more than 75 lacs were sponsored by Tata Nano, Hero MotoCorp, Aircel and StarCJ.
  • Apart from 4 category of Bumper Prize winners, there were more than 3000 daily prize winners which included Sarees, Kettles, Choppers, Goggles and CDs, which were sponsored by Star CJ.
  • The unique aspect of this campaign is that the Pump attendants were also rewarded. The PAs of first 3 Retail Outlets, from where maximum sms received from customers, were given Basmati rice on weekly basis on Saturdays during the 3 month campaign period.  In all 5 tons of Radikal Brand Basmati rice worth Rs.20 Lakhs were given to Pump attendants.  The Rice was sponsored by Condenast.
  • The winners were chosen by a lucky draw on Jan 1st, 2014 in the presence of customers, dealers and senior IOCL Officials. 
  • The Bumper Prize distribution function was held on Jan 24th, 2014 and was attended by huge gathering of customers, IOCL Dealers with their pump staff, IOCL officials and officials from Sponsors. 
Photos of Bumper Prize Distribution. Click here
Press Coverage of the campaign. Click here
List of Bumper Prize Winners. Click here
Launch Function and Sponsors. Click here
Campaign Promotion Hoardings.Click here